The process

Human first. Machine second.

Every stage of Humans Being started with a person. AI supported four of the seven, and every time, the work came back to a human to decide.

Key Tap a label to highlight those stages
  1. 01BriefDefining
  2. 02NamingDefining
  3. 03IdentityDefining
  4. 04ConceptDefining
  5. 05ProductBuilding
  6. 06AdsBuilding
  7. 07SocialBuilding

Part one

Defining

Four stages. AI supported one.

What are
we doing?

01Brief

Human

Boiled the whole idea down to one question.

Humans Being logo: an H set inside a shield with a wave across the top, above the words Humans Being

02Naming

Human

Named it for what people are doing, not what happened.

03Identity

Human + AI

Drew the mark and set the colors. The brand book was built together.

  • Culture
  • Human limits
  • Science
  • Travel

04Concept

Human

Four sections, each one a living tracker.

Part two

Building

Three stages. AI supported all three. Every call stayed human.

Tools Claude ChatGPT Midjourney Runway Firefly
The Humans Being site on a tablet and a phone, leading with the story AI works the night shift, 16 hours

05Product

Human + AI

Designed the site and chose the data. AI wrote the code and pulled research.

Two Humans Being ads: Mike's the best to wear 23, and CPAPs let the dogs out

06Ads

Human + AI

Wrote and art directed. AI drafted the images.

Two Instagram cards: AI works the night shift, 16 hours, and the top of the world has a line now, 274 in one day

07Social

Human + AI

Launched on Instagram. AI produced the cards.