I’m a creative director and brand strategist with 20 years of experience helping companies figure out what they want to say and how to make people care.
I’ve worked across SaaS, healthcare, consumer brands, and hospitality, in agencies, in-house, and as an independent partner. That’s meant everything from helping leadership teams rethink their positioning to building identities, developing campaigns, and getting websites out the door. I enjoy shaping the direction, and I stay involved in the details.
The work I’m most drawn to usually starts with something changing. A company has outgrown its brand. A good product is hard to explain. A team needs a clearer direction. I help them work through the questions, choose an idea worth pursuing, and carry it through to the finished work.
Leading creative teams has been a big part of my career. I care about giving people useful feedback, room to do good work, and a clear understanding of what we’re trying to accomplish together.
Outside work, I love exploring new places with my family, taking in the food, architecture, and local culture, with a little adventure along the way. Some favorite memories include biking through Amsterdam, boating off the Amalfi Coast, high diving in Rhodes, and swimming in the Amazon, where we caught and ate piranha. There’s always somewhere else we want to go.
Teams I’ve been part of have earned recognition from Cannes Lions, The One Show, Clio Awards, Webby Awards, Communication Arts, Graphis, Print, AAF, Adrian Awards, Henry Awards, and Pixel Awards.
