01Media
Humans Being
A brand identity and brand book for Humans Being, built around one question, "What are we doing?", and verifiable stories about how people are really doing.
Brand, identity, creative leadership
Make yourself hard to forget
02Selected work11 projects
Selected
work
02Restaurants
First Watch
Brand, in-store, packaging, and guerrilla work that helped First Watch show up the same way everywhere, all the way to its 100th restaurant.
03Consumer brand
Coca-Cola
Be, an employee program built on six promises that used Coca-Cola's red and bottle cap to connect frontline teams to the brand they work for.
04Creative studio
Curve + Corner
The name, identity, and website for my own studio, built on one idea: brands need a curve people feel and a corner that holds.
05SaaS
onPhase
Renaming DocuPhase as onPhase and building the brand system, campaign, and culture program behind its move into workflow automation.
06Healthcare
Sobrynth
Building a brand that makes the first step toward substance use support feel approachable, clear, and free of stigma.
07Healthcare
Empath Health
Renaming Suncoast Hospice as Empath Health, with a name and nautilus identity built to grow through two mergers and counting.
08Loyalty marketing
Kobie
One brand system for loyalty marketing company Kobie, from sales materials to internal programs like the Hack-A-Thon and President's Circle.
09Advertising agency
&Barr
Rebranding one of the longest running members of the 4A's, from the new identity to the culture book and the agency's own band.
10Healthcare
Moffitt Cancer Center
Outdoor boards printed in light-sensitive ink and a grassroots fundraiser that helped Moffitt Cancer Center stand apart in healthcare advertising.
11Home services
Homee
Launching Homee, an on-demand home maintenance service, with a brand and campaign built to make booking feel simple, fast, and trustworthy.
