Going independent meant introducing a studio, not a freelancer. I named Curve + Corner and built everything that carries it: the mark, the motion, the palette, the type, the icons, the voice and the website. Most of it you can try below.
Curve + Corner, my own studio
Creative studio
Naming, identity, voice, website
Logo suite, palette, type, 100 icons, motion
Introduce a studio that feels senior and personal at the same time, with one simple way to say what makes the work different.
Put the method in the name. Curve is the part people feel. Corner is the part that holds.
A brand that proves its own point: one half to make people care, one half to keep it standing after launch.
Seven stops through the system, with a live look inside the brand below.
01 The name
Pretty falls apart by the second campaign. Rigid never gets noticed. Curve + Corner says that in the name, then proves it in everything the studio makes.
Naming
02 The mark
A rounded pill cut by two straight lines that meet at right angles.
03 Curve or Corner
The mark holds both halves of the name. The outline, stroke and cross never move. Only the corner radius does, from 81 to 0.
04 Color
No gradients, no shadows, nothing pure white or pure black. The logo follows its own rules on every ground: color on light, paper type on dark, outline on yellow.
05 Type
Archivo does almost all of the work. Vollkorn Italic shows up one word at a time, where the feeling lives.
06 Icons
Every icon is a corner-built line with one curve tucked behind it. Duo at 24px and up, Mono for 16px and yellow grounds.
07 The site
The website leads with proof instead of promises, then the work, the services and how a project runs. Every page speaks in the same two voices: a hard headline with one soft word.
Website
Curve is the story, the voice and the reason someone picks you when they didn’t have to.
Corner is positioning a team can repeat, a system they can run and rules they’ll actually follow. The brand had to be both before I could promise either.
