Homee launched an on-demand home maintenance service. I built the brand, the campaign and the app experience to make booking help feel simple, fast and trustworthy.
Homee
On-demand home services
Creative direction, identity, advertising, UX/UI
Done. Right. Now.
A brand-new service had to earn people’s confidence and make the next step obvious.
Promise exactly what people want when something breaks: done, right, now.
One expression across the identity, the commercial and the app, so the promise and the product match.
Four steps from the moment something breaks to the moment help is on the way.
01 The uh-oh
The commercial introduces the service in the same voice as the brand, built around a home repair gone very wrong.
Commercial
02 The brand
The logo puts a map pin inside the house, and a set of colored pins sorts the services.
Branding
03 The offer
The website lays out the offer plainly: a network of qualified, insured and background-checked pros, on demand, around the clock.
Web
04 The booking
Clear service categories give people a practical place to start, and the app keeps them posted from request to arrival.
UX/UI
The line expresses the promise of prompt, dependable help. It shows up everywhere, from the identity and the tees to the interface people use to book.
