HeyHi Studios puts a company’s brand inside the AI tools its staff already use, so the posts, decks and postcards that come back look like the company. It’s my company, and I built the brand first: the name, the identity, the voice, Hans, the campaign, a brand portal and heyhistudios.com.
HeyHi Studios
AI brand systems and training
Founder. Name, identity, voice, campaign, brand portal, website
Every office has one person everyone asks for the logo. When they’re out, the work waits, or it goes out looking like nobody.
Put the brand where the work happens, so the front desk can make the postcard and nobody has to ask.
A brand, a campaign and a live site where anyone can set up a brand and try to break it.
Seven stops, from the name to the everyday work. The postcard maker is live on heyhistudios.com, so go make one.
01 The name
Hey, hi. It’s how every ask at work starts, usually at someone’s desk, usually around 4:47. The name is that greeting, and the company exists so nobody has to make the walk.
Naming
02Identity
The logo is written the way you’d write a note on a sticky: quick, upright and leaning forward. One line in it rises at 23.1 degrees, and that angle runs through everything, from the underline under a word to the tilt of a postcard on a desk.
Pink is the loud one and Spruce does the reading. Pink never sits on white, so it always has something to stand on. Click a color to copy it.
Headlines
Short lines that end with a period. When one word matters, it gets circled, the way you’d do it with a pen.
Reading
Aa
Everything you read. Plain, open and easy at small sizes, so the headline gets to be the loud one.
03 Hans
He’s the creative guy. He has the logo, the fonts and the only file that opens. He isn’t the problem. He’s just at lunch, and the whole office is waiting on him.
Hans gives the brand someone to point at without pointing at anyone. Every client already knows him.
Hans: at lunch
Character
04 The campaign
The campaign runs on what people say when the brand person isn’t around. Hans has the logo. Nobody reads page 47. Your brand guide has never met your front desk.
Out of home, print
05 The site
heyhistudios.com is the sales tool. A clock in the corner counts down to the printer’s pickup, and the postcard maker lets anyone set up a brand, lock it, then play the staff member at 4:47. Pick a voice and the type, the icon and the words all change. Approve it and the same card comes out as a post and a story.
Website, interactive
06 The brand portal
The standards live in a portal instead of a PDF. It opens at 4:47 with Hans at lunch, and every section gives you something to do: tap the mark, copy a color, make a postcard, get the logo.
The page that makes the point is the one about sixty pages in a folder called Final.
Brand portal
07 Everyday work
HeyHi is about the work nobody puts in a case study: the Tuesday deck, the Saturday-hours post, the letter, the postcard in the envelope. So that’s where the brand had to hold up.
Templates
Mockup scenes are Unsplash photographs.
