DocuPhase had grown from documents into full workflow automation. For its move to onPhase, I built the identity, the campaign, a culture brand and a conference brand to help customers, prospects and employees see the bigger business.
onPhase, formerly DocuPhase
Workflow automation software
Brand strategy, creative direction, identity, messaging, brand extensions
onPhase, Wolf + Krow, Transform
The company had outgrown its own name. Customers, prospects and employees needed to see what it does now.
Give every audience its own way in: a brand for the market, one for the culture and one for the leaders it serves.
onPhase, Wolf + Krow and Transform, telling one shared story about the company’s next chapter.
How the onPhase story reaches the market, the team and the leaders it serves.
01 The mark
The mark is one continuous line in a blue-to-magenta gradient, backed by a bright palette with names like Sky Surge and Neon Pulse, and an icon set that follows the same flow.
Identity
02 The campaign
Posters and outdoor put neon green, orange and magenta behind real people and plain promises about invoices and workflow.
Campaign
03 Digital
The website, product views and content hub carry the same lines and color into the places prospects make up their minds.
Web and digital
04 On the floor
Trade show booths, print pieces and swag bring the identity into the room.
Events, print and swag
05 Wolf + Krow
A play on workflow, Wolf + Krow drives the culture inside onPhase. It stands for agility, intelligence and efficiency, values that mirror the company’s focus on workflow.
Culture brand
06 Transform
Transform is a conference brand for leaders working through change in finance, technology and operations. Four arrows stand for Engage, Connect, Ignite and Evolve.
Transform identity
07 The stage
Buildouts, the main stage, swag and promotion all run on the same arrow system.
Transform event
Transform is more than a conference. It is a brand for leaders who thrive in the middle of change, where momentum is constant and every direction leads forward.
