A Clearer Brand. Better Creative. Help Getting There.
I work with companies that are building something new, rethinking their brand, or need experienced creative leadership. With 20 years across agency, in-house, and independent roles, I bring a business perspective to the work and stay involved through execution.
You can bring me in for a specific project or as an ongoing partner to your team.
BRAND STRATEGY & POSITIONING
Give people a reason to choose you.
I help you define what your brand stands for, who it matters to, and why. Through research, conversations, and a close look at your business, I develop positioning and messaging that give your team a shared direction and something meaningful to build on.
Positioning · Audience research · Brand architecture · Naming · Messaging · Brand voice
VISUAL IDENTITY & DESIGN SYSTEMS
Build a brand your team can put to work.
I create identities that express who you are and hold together wherever people encounter you. That includes the logo, typography, color, imagery, and practical guidance your team needs to use them well. For established brands, I help determine what to keep and what needs to evolve.
Visual identity · Rebrands · Brand guidelines · Design systems · Templates
CAMPAIGNS & CONTENT
Find the idea that earns attention.
I develop campaigns around a clear message and a strong creative concept, then work through how that idea lives across channels. My work spans copy, art direction, and design for product launches, brand campaigns, and ongoing marketing.
Campaign concepts · Go-to-market creative · Copywriting · Art direction · Social content · Video concepts and scripts
DIGITAL EXPERIENCES
Make it easier to understand, explore, and act.
I help translate your brand into websites and digital experiences that make sense to the people using them. From organizing the story to directing the design, I work with your team and development partners to connect what your audience needs with what your business needs to accomplish.
Website strategy · Content structure · Website copy · Digital design · Creative oversight through launch
CREATIVE DIRECTION
\Keep the idea strong through the last round.
I guide projects from the initial brief through production, helping designers, writers, and outside partners make decisions that serve the work. I stay close to the details, give specific feedback, and help resolve the competing opinions that can slow a project down.
Concept development · Art direction · Creative reviews · Production oversight · Agency and partner collaboration
FRACTIONAL CREATIVE LEADERSHIP
Add experienced leadership to your team.
I work with companies that need a senior creative partner on an ongoing basis. That can mean setting priorities with leadership, mentoring a growing team, improving how work gets made, or taking on the work myself. The arrangement fits the needs of your business and the people already doing the work.
Creative team leadership · Mentorship · Workflow development · Agency oversight · Hands-on creative support
WHAT ARE YOU WORKING ON?
Tell me where things stand and what you need to accomplish. We’ll talk through where I can help.