Creating healthcare communications that feel more human.
Challenge
Moffitt Cancer Center needed communications that could stand apart from conventional healthcare marketing while still feeling credible, thoughtful, and emotionally appropriate.
Moffitt Cancer Center needed communications that could stand apart from conventional healthcare marketing while still feeling credible, thoughtful, and emotionally appropriate.
Role
Creative Direction, Campaign Development, Brand Communications
Creative Direction, Campaign Development, Brand Communications
Approach
Developed creative designed to communicate with more humanity and intrigue, using unexpected executional ideas to make the message more memorable without losing the seriousness of the subject matter.
Developed creative designed to communicate with more humanity and intrigue, using unexpected executional ideas to make the message more memorable without losing the seriousness of the subject matter.
Outcome
Created work that felt more distinctive and emotionally resonant, helping the organization communicate in a way that felt less clinical and more human.
Created work that felt more distinctive and emotionally resonant, helping the organization communicate in a way that felt less clinical and more human.
OOH printed with light sensitive UV inks that change color overtime to reveal message.
A grassroots fundraiser on behalf of moffitt cancer center
No one is free from cancer. Regardless of age, race, gender, religion, economic status or anything else that differentiates one human being from another, everyone is directly or indirectly affected by the disease. For this reason, the call to cure cancer might be the most inclusive movement there is — one that everyone in the world can get behind.
Let's build what's next.
