Rb McCrmck - Kobie

Where Loyalty Meets Design.

Challenge
Kobie needed a more modern and unified brand identity that could better reflect the company’s evolution while creating consistency across internal culture, customer-facing communications, and business development.

Role
Creative Direction, Brand Strategy, Identity Development, Internal Brand Leadership

Approach
We started by identifying a clearer brand truth and translating it into a more flexible, modern system. From there, the work extended across core identity elements, internal initiatives, brand guidelines, collateral, publications, and presentation tools to create a stronger and more consistent expression of the brand.

Outcome
The result was a more cohesive brand platform built to support alignment across the business and give Kobie a clearer, more scalable system for how it shows up internally and externally.