Challenge
Sobrynth needed to explain its support for people with substance use concerns to both employers and the people they serve. The brand had to make a sensitive subject easier to understand and introduce a practical path toward support.
Sobrynth needed to explain its support for people with substance use concerns to both employers and the people they serve. The brand had to make a sensitive subject easier to understand and introduce a practical path toward support.
Role
Creative Direction, Brand Strategy, Messaging Development, Experience Design
Creative Direction, Brand Strategy, Messaging Development, Experience Design
Approach
The work connected the brand’s language and visual identity with a digital experience organized around practical actions. The screens shown introduce a home view, a way to find a coach, and challenges. Together, the brand and interface were designed to help people understand the offering and see how to begin using it.
The work connected the brand’s language and visual identity with a digital experience organized around practical actions. The screens shown introduce a home view, a way to find a coach, and challenges. Together, the brand and interface were designed to help people understand the offering and see how to begin using it.
Outcome
The project brought the identity, messaging, and digital interface into a consistent expression of the service.
The project brought the identity, messaging, and digital interface into a consistent expression of the service.
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