Challenge
Homee needed to introduce an on-demand home-maintenance service and give people confidence in using it. The brand had to make the offering easy to understand, while the digital experience needed to make the next step clear.
Homee needed to introduce an on-demand home-maintenance service and give people confidence in using it. The brand had to make the offering easy to understand, while the digital experience needed to make the next step clear.
Role
My work included creative direction and brand development across identity, advertising, and the customer-facing digital experience.a
My work included creative direction and brand development across identity, advertising, and the customer-facing digital experience.a
Approach
The work connected the identity and advertising with the interface people would use to access the service. The “Done. Right. Now.” line expressed the promise of prompt, dependable help, while clear service categories gave the experience a practical starting point. The commercial introduced the offering through the same brand expression.
The work connected the identity and advertising with the interface people would use to access the service. The “Done. Right. Now.” line expressed the promise of prompt, dependable help, while clear service categories gave the experience a practical starting point. The commercial introduced the offering through the same brand expression.
Outcome
The project produced a coordinated set of identity, advertising, and interface work for presenting Homee’s service to customers.
The project produced a coordinated set of identity, advertising, and interface work for presenting Homee’s service to customers.
Brand identity, advertising and UX/UI
Branding
Sample of UX/UI
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