Challenge
DocuPhase had grown beyond documents into full workflow automation. The brand needed to help customers, prospects, and employees understand that broader business and what it could do for them.
DocuPhase had grown beyond documents into full workflow automation. The brand needed to help customers, prospects, and employees understand that broader business and what it could do for them.
Role
My work spanned brand strategy, creative direction, identity, messaging, and brand extensions for the move from DocuPhase to onPhase.
My work spanned brand strategy, creative direction, identity, messaging, and brand extensions for the move from DocuPhase to onPhase.
Approach
The work connected the new identity to the way the company presented itself, brought employees together, and engaged its market. Wolf + Krow, a play on “workflow,” gave the internal culture a distinct creative expression. Transform extended the brand into a conference for leaders working through change in finance, technology, and operations.
The work connected the new identity to the way the company presented itself, brought employees together, and engaged its market. Wolf + Krow, a play on “workflow,” gave the internal culture a distinct creative expression. Transform extended the brand into a conference for leaders working through change in finance, technology, and operations.
Outcome
The work brought the onPhase identity, Wolf + Krow, and Transform into a shared brand story. Each gave a different audience a way to understand and connect with the company’s next chapter.
The work brought the onPhase identity, Wolf + Krow, and Transform into a shared brand story. Each gave a different audience a way to understand and connect with the company’s next chapter.
Wolf + Krow [worK floW] is a powerful cultural driver within onPhase, reinforcing key values of agility, intelligence, and efficiency, while also mirroring the company’s core focus on workflow automation and process improvement.
The Four Arrows of Transform
Transform is more than a conference. It is a brand built for leaders who thrive in the middle of change. Focused on finance, technology, and enterprise operations, it creates a space where momentum is constant and every direction leads forward: Engage, Connect, Ignite, and Evolve.
Move your brand forward.
