Challenge
Most of what we learn about ourselves comes as a headline: one event, one day, one reaction, then the next one. The bigger picture gets lost. Are we living longer? Traveling farther? Naming our kids differently? Building machines that will outthink us? The answers exist, but they sit in reports nobody finishes. Humans Being had to turn that material into something people would trust, enjoy, and come back to.
Most of what we learn about ourselves comes as a headline: one event, one day, one reaction, then the next one. The bigger picture gets lost. Are we living longer? Traveling farther? Naming our kids differently? Building machines that will outthink us? The answers exist, but they sit in reports nobody finishes. Humans Being had to turn that material into something people would trust, enjoy, and come back to.
Role
I named it, built the identity and brand book, designed the site, and shaped the data and editorial approach behind every tracker. That covered brand, product, and content from the first sketch to the finished site.
I named it, built the identity and brand book, designed the site, and shaped the data and editorial approach behind every tracker. That covered brand, product, and content from the first sketch to the finished site.
Approach
Everything hangs on one question: What are we doing? It works as the tagline, the organizing idea, and the editorial filter. If a story doesn't help answer it, it doesn't run. The identity pairs a wide grotesk for the voice with a serif for reading, so the site feels like a place to spend time instead of a dashboard to scan. Four sections, Culture, Human limits, Science, and Travel, each work as a living tracker. Every story gets its own page, so a single number can travel on social and bring people back.
Everything hangs on one question: What are we doing? It works as the tagline, the organizing idea, and the editorial filter. If a story doesn't help answer it, it doesn't run. The identity pairs a wide grotesk for the voice with a serif for reading, so the site feels like a place to spend time instead of a dashboard to scan. Four sections, Culture, Human limits, Science, and Travel, each work as a living tracker. Every story gets its own page, so a single number can travel on social and bring people back.
Outcome
The result is a complete brand and publishing system: a name, an identity, a brand book, and a four-section site built to grow one tracker at a time.
The result is a complete brand and publishing system: a name, an identity, a brand book, and a four-section site built to grow one tracker at a time.
Human first. Machine second.
Every stage of Humans Being started with a person. AI joined four of the seven, and every time, the work came back to me to decide.
Every stage of Humans Being started with a person. AI joined four of the seven, and every time, the work came back to me to decide.
